POM041: How to Build a Powerful Brand with Kyshira Moffett

In this episode we discuss some key tips to build a brand and the top major mistakes to avoid. 

  • tips to build a brand when starting a business
  • the top two biggest mistakes new entrepreneurs make with building their brand
  • the foundation elements of building a brand
  • the difference when you have a commerce business vs. a service business

Kyshira Moffett

Kyshira S. Moffett, MBA is a digital brand strategist, content creator, award winning entrepreneur, and author. Passionate about brand strategy, entrepreneurship, and beauty, she is living her motto “feel the fear and do it anyway” every single day.


In 2013, Kyshira founded The KSM Group, a boutique brand consulting firm which equips entrepreneurial women with digital brand and launch strategies to propel their businesses and blogs to the next level. Kyshira is also the creator of #HERMovement, a successful business and lifestyle blog that highlights ambitious, millennial women on their pursuit to professional success.


Since 2013, #HERMovement has more than 20K global followers, grown into a community of more than 2K members on Facebook, hosted a successful monthly Twitter chat which has been featured in EBONY Magazine, and expanded into a YouTube channel and podcast known as The Bombshell Diaries.


Resources Mentioned:

Life of Bombshell Cosmetics – cosmetics line by Kyshira

Instagram of the cosmetics line: lifeofabombshell

Hustle Her Way Movement – 3rd annual business conference by Kyshira

Bombshell Diaries – podcast about entrepreneurship and branding


Thanks for listening:

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